Videographers and Content Creators may sound similar, but they serve very different roles. Here are some key differences between hiring a professional videographer versus a content creator.
Videography vs Content Creation
- focuses on preserving your memories in a longer video format or cinematic highlight that tells your love story as it authentically happened
- higher costs due to the use of high-end video equipment such as cinematic cameras, audio, lighting, etc
- results in one or multiple cleanly edited videos in the videographer's distinct style, using their knowledge to include the best moments of the day in the video
- can take longer to receive deliverables since the videographer dedicates time to carefully edit, including intensive color grading and sifting through hours of raw footage to fine-tune the best possible video
- widescreen format for watching on bigger screens (i.e computer or TV)
- focuses on capturing snippets or key moments during your day that are optimized for sharing with loved ones on social media
- more affordable option since the equipment heavily relies on smartphones or vlog cameras
- shorter form content (Reels / TikToks)
- quicker turnaround time (usually immediate or next day) and limited editing involved
- you receive all the footage shot as is + any edited shareable clips
- less coverage since content creation focuses mainly on key moments and not the day in its entirety
- formatted for mobile devices (vertical format/16:9)
Hiring a content creator wouldn't necessarily be a replacement for a videographer. In most cases, a content creator doesn't have as much experience or expertise as a videographer. The solution? Hiring a content creator that has a background in professional videography! Choosing A Cup of Jo as your content creator gives you the benefit of a seasoned professional videographer who has familiarized themselves with which key moments to highlight, and the expertise of knowing where to be and what to capture during your wedding day. Plus the added benefit of knowing how to properly communicate and work with your photographers and vendors.